1. WHO WE ARE

Parclane is a technology platform that provides marketing automation and sales enablement services to the hospitality industry. Parclane is responsible for the processing of your personal information as described in this Privacy Policy.

Privacy inquiries: privacy@parclane.ai

2. INFORMATION WE COLLECT

2.1 Information You Provide
When you interact with our Website or contact us, you may provide:

• Name, email address, phone number, and business address

• Job title, company name, and professional role

• Communication preferences

• Any other information you choose to share

2.2 Information Collected Automatically
When you visit our Website, we automatically collect:

• Device and browser information (IP address, browser type, operating system)

• Usage data (pages visited, time on site, referring URLs)

• Approximate location derived from IP address

• Cookies and similar technologies (see Section 9)

2.3 Information from Other Sources
We may obtain professional contact information from publicly available sources, third‑party data providers, and industry directories to support our business services. This information typically includes business contact details such as name, professional email address, job title, and company affiliation.

2.4 Campaign Engagement Data
If you receive an email marketing communication deployed by Parclane on behalf of one of our business customers, we may collect engagement data such as whether the email was opened, links clicked, and unsubscribe requests.

3. HOW WE USE YOUR INFORMATION

We use personal information for the following purposes:

• Website operations: To operate, maintain, and improve our Website

• Communications: To respond to inquiries, provide support, and send administrative information

• Service delivery: To provide technology platform and marketing automation services to our business customers, including deploying email marketing campaigns on their behalf

• Data enrichment: To compile and maintain professional contact databases used in connection with our services

• Analytics: To analyze usage patterns, improve our services, and create aggregated, de‑identified insights

• Marketing: To send you information about Parclane’s products and services (where you have consented or where permitted by applicable law)

• Legal compliance: To comply with applicable laws, regulations, and legal processes

• Security: To protect our rights, prevent fraud, and ensure the security of our platform

4. EMAIL MARKETING COMMUNICATIONS

4.1 Campaigns on Behalf of Business Customers
Parclane’s core service includes deploying email marketing campaigns on behalf of hotels, resorts, and hospitality organizations. These emails identify the applicable hotel or resort as the sender and are sent in compliance with the CAN‑SPAM Act and applicable international anti‑spam laws.

4.2 Opting Out
Every marketing email includes a clear unsubscribe link. You may also contact us directly at privacy@parclane.ai to request removal from our databases.
We honor all opt‑out requests within 10 business days. Please note that opting out of Parclane‑deployed communications will not affect emails you receive directly from hotels or other organizations that independently hold your contact information.

5. HOW WE SHARE YOUR INFORMATION

We may share personal information in the following circumstances:

• With our business customers: When we deploy marketing campaigns on behalf of a hotel or resort customer, campaign engagement data is shared with that customer

• With service providers: We use third‑party service providers for hosting, email delivery, analytics, and other operational functions. These providers process data on our behalf under contractual obligations to protect your information

• With affiliates: We may share information with our corporate affiliates and subsidiaries who assist in delivering our services. All affiliates and subsidiaries are bound by data protection obligations consistent with this Privacy Policy, and Parclane remains responsible for their handling of your personal information

• For legal compliance: When required by law, regulation, legal process, or governmental request

• Business transfers: In connection with a merger, acquisition, or sale of assets

• With your consent: For other purposes with your explicit consent

We do not sell your personal information.

6. INTERNATIONAL DATA TRANSFERS

Parclane is headquartered in the United States and operates internationally. Your personal information may be transferred to and processed in the United States or other countries where Parclane or its service providers maintain operations.
For transfers from the European Economic Area (EEA), United Kingdom (UK), or Switzerland, we rely on Standard Contractual Clauses approved by the European Commission and supplementary measures to ensure adequate protection of your data.

7. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:

• Website visitor data: Up to 24 months from last interaction

• Business contact data: Duration of the business relationship plus a reasonable wind‑down period

• Campaign engagement data: Duration of the applicable business customer relationship plus 12 months

• Aggregated, de‑identified data: May be retained indefinitely (this data does not identify individuals)

When personal information is no longer needed, we securely delete or de‑identify it.

8. DATA SECURITY

We implement commercially reasonable administrative, technical, and physical safeguards to protect personal information, including encryption in transit and at rest, access controls, and regular security monitoring.
No method of transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
In the event of a security incident involving personal information, we will notify affected individuals and authorities as required by applicable law.

9. AUTOMATED PROCESSING

Parclane’s platform uses automated processing to support our services, including automated selection of campaign recipients based on professional attributes and industry segment, automated campaign scheduling and deployment, and automated tracking of campaign engagement. These processes are used to enhance the effectiveness of our services and are directed exclusively to professional business email addresses in a B2B context. They do not produce legal or similarly significant effects on individuals. If you have questions about our automated processing practices, please contact privacy@parclane.ai.

10. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies on our Website for functionality, analytics, and marketing purposes.
Managing cookies: You can manage cookie preferences through your browser settings or through opt‑out tools provided by advertising networks at https://www.aboutads.info/choices/ or https://optout.networkadvertising.org/.
Do Not Track: We do not currently respond to Do Not Track browser signals.

11. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you

• Correction: Request correction of inaccurate information

• Deletion: Request deletion of your personal information

• Restriction: Request that we limit processing of your information

• Portability: Request your information in a portable format

• Objection: Object to processing based on legitimate interests

• Withdraw consent: Where processing is based on consent, withdraw at any time

To exercise your rights, contact us at privacy@parclane.ai. We will respond within the timeframe required by applicable law (typically 30–45 days).

12. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected, the sources, purposes, and categories of third parties with whom we share it

• Right to Delete: Request deletion of your personal information, subject to legal exceptions

• Right to Correct: Request correction of inaccurate personal information

• Right to Non‑Discrimination: We will not discriminate against you for exercising your rights

We do not sell personal information. We do not share personal information for cross‑context behavioral advertising.
To exercise your California rights, contact us at privacy@parclane.ai. You may designate an authorized agent by providing written authorization.

13. EUROPEAN AND UK PRIVACY RIGHTS (GDPR)

If you are in the EEA or UK, we process your personal information on the following legal bases:

• Legitimate interest: Website analytics, maintaining professional contact databases for B2B services, platform improvement

• Consent: Marketing communications (where required)

• Contract performance: Providing services to business customers

If your personal information was obtained from a source other than directly from you (such as a publicly available directory), you have the right to know the source of the data, the categories of data held, and the purposes of processing. Contact us at privacy@parclane.ai for this information.
You have the right to lodge a complaint with your local supervisory authority. EEA authorities: https://edpb.europa.eu/about‑edpb/about‑edpb/members_en. UK ICO: https://ico.org.uk/.

EEA/UK Inquiries: For data protection inquiries from individuals located in the European Economic Area or United Kingdom, please contact privacy@parclane.ai.

14. OTHER U.S. STATE PRIVACY RIGHTS

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws have rights including access, correction, deletion, portability, and opt‑out rights. To exercise these rights, contact privacy@parclane.ai.

15. CHILDREN'S PRIVACY

Our Website and services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us at privacy@parclane.ai.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Material changes will be communicated via a prominent notice on our Website. The “Last Updated” date indicates the most recent revision.

17. CONTACT US

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@parclane.ai
Phone: +1 (212) 540‑4544

Mailing address:
Parclane Inc.
Attn: Privacy Officer
1330 Avenue of the Americas, 23rd Floor
New York, NY 10019

For EEA/UK data protection inquiries: Please direct all inquiries to privacy@parclane.ai. We will respond within the timeframes required by applicable law.